LED lighting era to promote the lighting industry has undergone a series of dramatic changes in the traditional lighting giant or with the tight trend, to the LED lighting market into the re-stand in the LED lighting era position; while others, choose the rapids back, choose Selling assets to more aggressive LED lighting era of new players.
According to LEDinside statistics, most of the lighting manufacturers LED products accounted for more than 50%, individual like CREE, Feit Electric such emerging lighting manufacturers, LED accounted for more than 100%.
It can be said, LED has been popular in just a few years. Like Philips such a giant from the trend of the adapters, turned into the trend of the leader, LED lighting products accounted for two years in the rapid rise to 60%, the global LED lighting market to become the number one heavyweight players.
However, the problem came, LED lighting universal era, the lighting manufacturers to play the horse? Continue to track Philips lighting, we found that the past three years, Philips gross margin, and did not decline with the industry mature, but increased year by year, let us one by one to explore what Philips did what, may be able to see what.
► Direction 1: intelligent interconnected lighting technology under the wisdom of the city
With the technology of all things gradually to reality, governments and enterprises are considering how to apply this technology to construct a true sense of the wisdom of the city, human transformation of their own living environment efforts or the culmination of this.
Tens of millions of living in which the city in the integration of Internet of Things technology, become a energy-saving, livable, self-renewal and improvement of the organism. The lighting products because of its human life is closely related, as the most extensive Internet of things terminal carrier potential.
Philips Lighting from the strategic point of view highly attention to the trend of all things intelligent, to discover the wisdom of the city in 2030 four scenes, to show people how the future of lighting technology will help build a more sustainable, more intelligent and more livable city. These four scenes include:
1. Intelligent interconnection of the road
Intelligent interconnection LED road lighting system not only provides high-quality energy-efficient lighting, but also play the information on the highway speed sensor node corner. In 2030, intelligent interconnected lights can transfer data between millions of devices.
Intelligent interconnection lighting infrastructure through advanced communication technology to collect and transmit data, can improve lighting, transportation, air quality, public safety, parking and other municipal services and other location-based emerging services. The sensors in the streetlight can scan roads and sidewalks, provide standardized scene information to the autopilot vehicle, and assist the vehicle sensors to improve traffic safety.
In 2016, Philips Lighting announced a partnership with the China Mobile Research Institute to explore the Cellular-IoT standard for smart city construction. At the China Mobile 5G Joint Innovation Center in Beijing, Philips Lighting's research team has set up a smart Internet road lighting application display based on cellular networking technology.
Philips Lighting is involved in the Los Angeles city's intelligent interconnection road lighting pilot project, improving its smart city function, thereby enhancing public safety and creating new urban services for residents, tourists and local businesses. Utilizing the large-scale intelligent interconnected streetlight network in Los Angeles, Philips Lighting is deploying new networking technologies and features for it.
2. Interactive public space
Space scarcity forced the city to expand underground, to simulate the natural light, enhance the comfort of lighting products makes the seamless connection between the various types of space possible; the same time, intelligent Internet lighting system to send the location information to guide the UAV delivery of goods ; And induction lighting wall shows the art of lighting, can promote the public interaction, to stimulate creativity.
In the Philips Lighting PoE (Ethernet power supply technology) intelligent interconnection lighting system help, the China Academy of Building Research, China's first near zero energy demonstration building has become a high security, high interconnection, future-oriented Intelligent office building. Operation data show that with the help of Philips Lighting, the lighting capacity of the demonstration building is reduced by 75% compared to similar buildings.
3. More personalized way of life
By 2030, lighting can be with the home doorbell, television and music player and other equipment interconnection, and in full accordance with personal habits to set. Through the personalized settings, lighting will become a high-quality life assistant, not only can make you energetic, and can relax, but also make people feel safe.
November 2016, Philips Lighting and millet strong combination, the formation of a new joint venture company, for the millet intelligent family ecosystem design and development of intelligent Internet LED lighting products.
In September 2016, Philips Lighting signed a cooperation agreement with Huawei Technologies to ensure seamless docking between the Philips Hue home intelligent lighting system and Huawei's OceanConnect Internet of Things (IoT) platform.
Under the terms of the agreement, Huawei became the partner of "Friends of Hue" in Philips. At the same time, Philips Lighting has also become Huawei OceanConnect partners. End-users using Huawei's networking platform will receive a comprehensive Philips Hue certification control and a full range of home intelligent lighting experience.
The partnership will enhance the seamless interaction between the Philips Hue series and other smart devices, systems and applications (App) to further enhance the user experience. For example, a network security camera with motion sensing detects an intrusion that triggers an alarm and coordinates the red and blue alarm light with the Philips Hue light in the home.
4. Sustainable urban agriculture
Urban farms make full use of urban underground idle space, reduce water consumption and get rid of pesticide dependence, in a sustainable way to grow crops. Urban farms shorten the distance between farms and tables, enhance food security, protect food supply and protect precious natural resources.
Since 2013, Philips Lighting has been working with GrowUp City Farm. GrowUp City Farm in an idle warehouse in the eastern industrial area of London is a vertical city farm and the first commercial farmer and aquaculture farm in the UK. With the support of the Philips GreenPower LED lighting system, the farm can produce 20,000 kilograms of fresh vegetables per year.
► Direction 2: meet the challenge, build carbon neutral company
Philips Lighting re-combs every job related to business operations, production processes and supply chains. At present, the work is progressing smoothly: as of the end of 2016, Philips Lighting carbon emissions by 39%, renewable energy utilization rate of 67%.
In 2016, Philips Lighting China's carbon emissions by 37%, renewable energy utilization rate of 36%, has achieved 91% of the material recovery, and continue to promote the production base of zero waste landfill.
Promote sustainable development with lighting products, systems and services
In addition to promoting the company's sustainable operations, Philips Lighting is also a green energy-saving, environmentally friendly lighting technology and solutions to help other industries and areas to achieve sustainable development, common for the global environmental protection to make greater contributions.
Philips Lighting promises that by 2020 80% of the company's sales come from products, systems and services that benefit the environment and social benefits. In 2016, the company's sustainable sales reached 78% (72% in 2015) and sustainable sales reached 5.5 billion euros (5.3 billion euros in 2015).
Philips Lighting also promised to achieve worldwide sales of more than 2 billion LED bulbs by 2020. As of the end of 2016 has delivered 628 million LED bulbs, effectively reducing the 15 million tons of carbon dioxide emissions. Philips Lighting invests 5% of its annual sales as research and development costs, of which 80% of R & D investment for sustainable development innovation.
Philips Lighting will continue to use intelligent interconnection lighting technology, will be around the world of home, office and urban public space into a sustainable intelligent space. Achieving sustainable development is not only conducive to environmental protection, but also conducive to the promotion of global economic development.
It is expected that by 2020, intelligent interconnected LED lighting products, systems and services can touch up to about 12 billion euros in economic benefits, the funds can be invested in other areas, to promote global economic sustainable development.
Philips Lighting is also committed to helping people around the world enjoy a safe, healthy and happy working and living environment.
In March 2017, Philips Lighting announced that it would install a smart interconnected LED road lighting system in the picturesque Dutch island of Ameram and use Philips ClearSky Spectroscopy to protect migratory living conditions.
In the coastal area, Philips Lighting will ClearSky lighting technology with Philips LumiMotion human body motion sensor sensor running. The lighting system, when no human activity is detected, automatically dims the light to the light moonlight, protecting the dark environment and mitigating the adverse effects of man-made lighting on poultry, herbivores and migratory birds.
When most of the lighting companies are still in the hope that the turnover can grow a little more time, as the industry leader of Philips, has to look to the farther away. LED technology is the value of energy saving and environmental protection, through the promotion of LED lighting to reduce human activities on the destruction of the natural environment, guarding the common beauty of the common home.
Philips based on the LED, but not stop here, through the combination of wisdom city, POE technology efforts to achieve carbon neutrality, to create a social responsibility of the enterprise, for all the LED enterprises to establish a benchmark to study hard.
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