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India LED lighting Market domestic manufacturers why the introduction difficult

Oct 31, 2017

"By 2019, India could be the first country in the world to use only LED products for lighting needs." "Indian power, coal, new Energy and Renewable Energy Minister Piyush Goyal has said. Will the huge potential of the Indian lighting market become a battleground for China's export of LED lighting products?

India LED lighting Market is promising

India to replace all traditional street lamps for LED lights in east Delhi

All traditional street lights and half-high headlight under the jurisdiction of Derry Municipal Corporation (east Element Municipal Corporation, hereinafter referred to as EDMC) will soon be replaced by LED lights. This large-scale project will turn 1.2-liter lights into LED lights, Derry the densely populated area will be brighter. In the Thursday, the EDMC Standing Committee approved the LED lighting project, which would save about 78% of the electricity bill.

The EDMC will maintain street lights and half high mast lights on roads less than 60 feet wide. It is also responsible for the lighting of parks, markets, gatherings and public places. "We plan to improve the overall efficiency of public lighting through this upgrade," an official said. ”

The project is important for EDMC because, in addition to better public lighting, LED lighting projects will also ease economic tensions for EDMC. One official said: "Every year we pay the electricity company about 7 billion rupees." Private companies that are about to take on this lighting project will save us about 77% of our income. ”

Private companies will bear all the costs of replacing the lights. "We are going to pay the power companies to save on energy savings, even after paying private companies and paying about 20% of their electricity bills," an official said. EDMC can save money. ”

Indian Bart that will speed up the installation of LED streetlights

Sushil Kumar Modi, India's chief vice minister, said in Friday that, as part of the National Street Plan (SLNP), to conserve electricity, it would soon install led streetlights in all of the state's municipal companies and urban local institutions.

Sushil Kumar Modi says the government has more emphasis on replacing traditional bulbs with LED lights, which can save 9 billion of electricity nationwide.

He added that "energy Efficiency Services Limited" (EESL), a joint venture of the public sector Power company, will soon start installing new LED streetlights in the state. According to a survey conducted by Eesl at the Biharsharif municipality, the installation of LED streetlights will save the city's annual 131 million rupees (about 13.4 million yuan) annually. ”

He said the state agreed to sign a memorandum of understanding with energy efficiency Services Limited (EESL) after implementing the State Street Plan (SLNP) in the state. Will be divided into three stages, the town of all the poles installed LED lights. If necessary, the streetlights will be replaced within 72 hours. ”

Modi added that EESL would sign a separate agreement with municipal companies and local agencies to implement the National Street plan. Suresh Sharma, Minister of National Urban Development and housing, discussed the salient features of the new facility at a meeting in Friday. EESL representatives also attended the meeting.

In the first phase, EESL will replace traditional streetlights with LED lights, officials said. In the second stage, the LED lights will be installed on all light poles without streetlights. Finally, in the third stage, the installation of electric poles in remote areas and the installation of LED lights.

Entry into India market threshold is not low

Export India LED lamps will be mandatory certification

There are opportunities and challenges. India's LED lighting market is promising, but the threshold is not low. China's lighting products need to complete the BIS (according of Indian standards) certification, certification costs, as high as 20,000 yuan to 30,000 yuan.


Recently, India's Electronic information Technology department issued official documents, the third batch of 13 categories of electronic products were added to the mandatory registration product range. This document came into effect February 16, 2018, the 13 categories of electronic products including embedded LED lighting, led floodlight, UPS uninterruptible power supply or inverter, home adapters, smart watches and so on.

According to the Jiangsu Changzhou Bureau of Inspection and quarantine, according to the Ministry of Commerce and Industry of India issued 29th, General Administration of the import of 109 kinds of compulsory import certification products within the scope of the Indian Standards Bureau, foreign manufacturers or importers of India must first apply to the Indian Standards Bureau (BIS) for import product certification, Customs on the basis of certification of imports of goods released. The BIS certification covers almost every industrial area of agricultural products, textiles and electronics.

Jiangsu Changzhou Inspection and Quarantine Bureau reminds related enterprises, to understand the relevant provisions of the BIS certification in a timely manner, communicate with foreign customers in advance, evaluate and test the products according to the certification requirements, carry out risk assessment and testing for raw materials and finished products, and improve the quality of products from product design, raw material purchasing and assembly production. Avoid causing unnecessary losses.

China-India conflict continues to escalate, or affect sales of Chinese LED products

Since June 18, the Indian army invaded China's Hole Lang region has been two months, the Chinese and Indian troops have been on the border China side $number Rice in the local confrontation. Since the outbreak of the Sino-Indian conflict, it has been reported that the Chinese and Indian forces in the border areas have repeatedly occurred "throwing stones" and physical conflict, the Sino-Indian border was once caught in tension.

China-India border dispute continues to escalate, India's people anti-Chinese sentiment is soaring, a large number of people took to the streets to protest against China, and burned the Chinese national flag catharsis mood.

At the same time, the Indian government has taken a number of measures to impose sanctions on Chinese products. According to the Hong Kong Eastern Network August 11 reported that the Chinese and Indian troops continued in the hole in the confrontation, the Indian government 9th announced 93 of imports from China anti-dumping duties levied on products. This tax increase is mainly for chemical and petrochemical, steel and other metal products, fiber and yarn, mechanical products, rubber or plastic products, power electronics products and consumer goods.

LED lighting products As one of China's products exported to India, is not yet determined whether the sanctions list. But it is certain that the Chinese led industry is bound to be implicated in India's Export-India conflict and the impact of domestic measures on China.

Under the strategic layout of China's "All along the way", the Indian market has seen a spectacular backyard in recent years in domestic lighting companies that have been frustrated. However, the continuing escalation of the Sino-Indian conflict and the rise of anti-China sentiment in India, the domestic backlash against Chinese goods, which will inevitably affect the sales of Chinese LED products.

Chinese lamp sales or 40%-45% reduction during Diwali

Of course, for Chinese led enterprises, the challenge is much more than that.

According to the report, Assocham Asdf, the Indian Chamber of Commerce and Industry, released a report showing that sales of Chinese decorative products (such as lamps, gifts, wall hangings, etc.) from China were likely to decrease by 40% to 45% Year-on-year during the Diwali this year.

Assocham Secretary-General D. Rawat said: "Once in India, the sale of Chinese lighting products, during the 2017 Diwali period, sales fell 40% to 45%, China-made electronic products such as mobile phones and other sales have also dropped slightly, data show that China-made liquid crystal display, Demand for mobile phones and other electronic products has fallen by 15% to 20%. ”

The Electronics Industry Chamber of Commerce said it had exchanged with wholesalers, retailers and traders in cities such as Ahmedabad, Bangalore, Bhopal, Chennai, Dradon, Delhi, Hyderabad, Jaipur, Lucknow and Mumbai to assess the demand for Chinese products across India.

The value of Chinese goods sold in the 2016 Diwali period was about 65 billion rupees, of which more than 40 billion rupees were consumed by items related to Diwali, such as toys, high-end lamps, gifts, plastic products and decorations.

China's top-grade lamps, lampshades, icons of the gods and auspicious days of the goddess, Langori (Indian color sand pattern) and firecrackers are among the most popular in India. But according to the survey, in the 2017 Diwali, Indians preferred local products rather than Chinese ones.

Sellers say most Indian customers are asking to buy Indian-made lights.

"While the market has a huge demand for high-end Chinese-made lamps, it is also shrinking," the report said. And because of the quality of Chinese products, sellers are unwilling to vouch for any selling Chinese goods. Firecrackers made in Tamil Nadu, India, are more popular than Chinese firecrackers. ”

The Giants are busy with the Nuggets of Indian markets

Nuggets Indian market, Philips has acted

As the global economy continues to slump, India's fast-growing economy, huge domestic demand and energy-saving renovation projects have already wenfengerdong global lighting companies.

According to Indian media reports, Philips Lighting, a senior company said that after receiving a large part of the Indian government led distribution plan, Philips is looking for opportunities to participate in India to convert 3000多万个 street lights into LED projects. The company is working with local municipalities to take part in the bid to convert traditional lighting into LED systems.

"This is a great opportunity for us, and we are in the lead in this area," said Sumit Joshi, vice president of Philips Lighting India market. ”

The Government of India, through Energy efficiency Services Limited (EESL), encouraged local institutions to use LEDs to conserve energy.

"The number of streetlights is different," he added. People say it's about 3000多万个 street lights, but in my opinion, that's a lot bigger, because there are lots of places where there are no streetlights, so more streetlights are needed. ”

In addition, Philips Lighting is also concerned about India's power supply program (Pradhan Mantri sahaj bijli Har Ghar Yojana, also known as Saubhagya), which aims to provide power connections to 4000多万家 chambers in rural and urban areas 2018 years ago.

However, Joshi does not state how much the government's bid will contribute to the turnover.

"In Eesl, we are leading the bidding, but there is a lot of business outside of EESL," Joshi said. Other businesses have also developed, "EESL is one of our biggest customers."

According to him, there are many activities in these areas with the rise of consumer homes, connected lighting, business-to-business businesses and new offices.

Philips Lighting has also expanded its connection lighting portfolio through the hue intelligent lighting system, and recently opened a global remote operations center in Banagar.

He said: "In India, the journey has just begun." Because technology companies want to bring value for employees, but also for energy-saving needs, so in the enterprise, led adoption rate is improving. ”