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Innovation optoelectronics: deep plowing LED lighting application products to take the high-end customized route breakthrough

Sep 26, 2018

On September 26, sponsored by the new third board Internet financial information portal - Rhinoceros Star and Xiangjiang Fund Town, the new third board field held the first mid-term performance investors exchange conference in Shenzhen in full swing. Among them, chairman Zhang Bing, general manager of optical and optical company, and general manager Tang Xiaoyan attended the performance exchange meeting.

According to the data of the semi-annual report, in the first half of the year, Chuangxiang Optoelectronics realized business income of 18.2238 million yuan, an increase of 9.5%; net profit loss of 6974 million yuan belonging to the shareholders of listed companies, a decrease of 241.9%; and realized gross profit rate of 20.92%.

Creative Photovoltaic will be listed on May 7, 2008 as a new third board, mainly engaged in research and development, production and sales of LED lighting application products, providing global users with one-stop LED lighting application product solutions.

Since 2011, Creative Photonics has been working on the low-voltage lamp band track, filling the gap in the low-voltage lamp band (less than 36V, mainly 12V) market. At present, the company has become the LED lighting industry, low-voltage lamp band market has a very promising enterprise.

As a company which has been in the LED lighting industry for 7 years, with the market-oriented concept and steady market expansion strategy, Creative Photoelectric Soft Lamp Belt has maintained a stable level of 33.73%, 32.27% and 32.48% gross margin in 2015, 2016 and January-September 2017.

But since the second half of 2007, due to fierce competition in the market, LED products homogeneity is serious, the industry price war has led to product sales prices continue to decline, which also makes the first half of the imaginary gross photoelectric interest rate compared with the same period last year 30% to 20.92%.

For changes in performance, Creative Photonics says that as the price of chips and resistors goes up, labor costs increase and the market develops, the gross margin of products will fall. At present, the company has adopted a differentiation strategy, continue to follow the high-end customization line, give up low gross margin and no room for growth of all kinds of products, in order to improve the overall gross margin.

In this context, innovative optoelectronics to strengthen the research and development of high-end customized products, LED lighting products into the direction of intelligent, intelligent lighting as the company's main performance growth point, and business lines extended to outdoor lighting. In June this year, Creative Optoelectronics showed its customized intelligent lighting products to the industry at the 23rd Guangzhou International Lighting Exhibition, covering human body induction lamp, infrared induction lamp, radar induction lamp and so on, which attracted the attention of many foreign customers.

Creative Optoelectronics revealed that customized products master and designer cooperation, plans to deepen cooperation with international lighting design master Yuan Zongnan, multi-dimensional open source. It is understood that Yuan Zongnan is the first internationally certified doctoral professional lighting designer of IALD (International Association of Lighting Designers) in Taiwan. He has been responsible for the lighting design projects of Xi'an Dayan Pagoda, Taipei National Father Memorial Hall and Suzhou Lizhi Hotel. He has made great achievements in landscape lighting and interior design.

In addition to strengthening product R&D capabilities, Creative Technologies has also expanded its business to African countries, where it has scored its first single solar project of more than 3 million dollars. Creative Optoelectronics expects that the company's performance will turn around in the second half of the year, thanks to the company's one-stop customization route from R&D to finished products, online and offline sales integration, and the development of the African market.

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